As a lot of you know, we love comfortable clothes. :) It doesn’t matter if we are on a red carpet, standing in line at the post office or on a 15 hour plane ride...comfort is soooooo important to us. At a fancy event it can be a bit more difficult, but for everyday life, comfort is always possible. Yet, we don’t want to sacrifice looking cute & stylish for comfort, and sometimes that’s a hard balance to find.
For years we’ve wanted to create items that are comfortable, make us feel confident, and clothes that we would actually love wearing. We’ve never really done that before. Yes, we’ve had different merchandise for tours or specific albums, but we’ve never had a line of clothing that’s for anyone and for everyday. Until now.
On Nov 21st we are going to be launching our brand new Jill and Kate SHOP--and the items that will be housed in this collection are all items that we have worn and are wearing. We tested out each item. Literally. We wanted all the items to be the best in quality, be super comfortable and there was one more important component we wanted in our items: We wanted the items to be community building. The messaging on these items comes from our song lyrics and life mottos we try to live by.
We might not know about hout couture, but we do know about wanting to feel confident all the time. We wanted these items to make YOU feel confident, while not sacrificing comfort...all the while spreading a positive message in your community.
We think you are going to love the collection and we hope it makes you feel confident, comfortable and a part of our community. Shop goes live 11/21/16. Mark your calendars.